Crafting a creative personality
Creating a fictitious hipster character as brand ambassador
It’s a simple story, he’s a simple dude. He looks like a stereotypical “counter-culture” hipster – big beard, tattoos, suspenders and a fedora. He’s the type we like to make fun of. But once you get to know him better, you’d realize being hipster for him means a tiredless pursuit of better quality with all things craft.
Walking into 45 Degrees is not the same as walking into a craft beer bar. You’re entering the world of a hipster who cares almost too much about the perfect craft beer, among his other joys in life – custom motorcycles, surfing, indie movies and traveling.