“We want to cater to the girl who “has it all” in life – style, adventure, fitness and a stable job. She wants the best for herself, and isn’t willing to compromise for it. She wants to be envied. She is the one who posts frequently on her wechat about the new cool things she’s discovered.”
– Kelley Lee, partner at Sproutworks
Defining a value proposition that nurtures individuality
The masterminds behind Ban Ban had clarity in their target customers and product offerings. However, coming from an operation background, it was not easy for them to articulate ban ban’s value proposition and brand personality. We held a strategy workshop in which we collaboratively created a clear proposition and identified brand attributes.
Crafting a visual language that speaks to the bold-minded
“The duality of exquisite and playful” summarizes Ban Ban’s brand message. We created a bright and bold palette to let Ban Ban’s playful and upbeat personality shine through. Bold geometry, dynamic compositions and funky patterns lay the foundation for its visual system, complimented with straightforward and highly legible fonts.