Ban Ban by Sproutworks

We joined forces with Sproutworks, Shanghai's favorite healthy chain restaurant, to launch their Asian sister Ban Ban. Working with a tight deadline of 6 weeks, we facilitated a design sprint that brought it all together - from brand strategy to collateral production - for a successful launch.

“We want to cater to the girl who “has it all” in life – style, adventure, fitness and a stable job. She wants the best for herself, and isn’t willing to compromise for it. She wants to be envied. She is the one who posts frequently on her wechat about the new cool things she’s discovered.”

– Kelley Lee, partner at Sproutworks

 

Defining a value proposition that nurtures individuality

The masterminds behind Ban Ban had clarity in their target customers and product offerings. However, coming from an operation background, it was not easy for them to articulate ban ban’s value proposition and brand personality. We held a strategy workshop in which we collaboratively created a clear proposition and identified brand attributes.

 

Crafting a visual language that speaks to the bold-minded

“The duality of exquisite and playful” summarizes Ban Ban’s brand message. We created a bright and bold palette to let Ban Ban’s playful and upbeat personality shine through. Bold geometry, dynamic compositions and funky patterns lay the foundation for its visual system, complimented with straightforward and highly legible fonts.

“Ban Ban offers you a way to achieve your lifestyle goals without sacrifcing flavor and variety while empowering your creativity & individuality.”

Developing iconography for quick-pace dining

Ban ban set out to o er healthy quick-serve dining like its sister brand Sproutworks, and expand their food styles to cater for Asian palette and customers with specific dietary needs. Having icons on the menu allows customers to find out at a glance what’s available for their dietary choices.

Strategy

  • Brand Strategy
  • Communication Strategy

Design

  • Creative Direction
  • Art Direction
  • Visual Design
  • Environmental Design

Content

  • Storytelling
  • Copywriting
  • Photography
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Kombrewcha