Localizing a New York-founded world’s first “hard kombucha” to the nation where the drink originated centuries ago (ironically).

How do you launch a drink that tastes nothing like you have before?

Positioned as a low alcohol and low sugar alternative to beer and soft drinks for a demographic with little tolerance for alcohol and increasing health-consciousness, we packaged Kombrewcha as the go-to social drink for millennials who have an insatiable appetite for excitement and fun.

Urban, colorful and street art inspired, we crafted a brand attitude that empowers Chinese millennails’ individuality and makes every social moment instagrammable.


  • Research & Insights
  • Communication Strategy


  • Creative Direction
  • Art Direction
  • Visual Design


  • Copywriting