Kombrewcha

Dramatic revenue boost by effective repositioning and a packaging facelift.

How to capture your target with a drink that tastes nothing like they have before?

Positioned as a low alcohol and low sugar alternative to beer and soft drinks for a demographic with little tolerance for alcohol and increasing health-consciousness, we packaged Kombrewcha as the go-to social drink for millennials who have an insatiable appetite for excitement and fun.

The old packaging, however, failed to capture the millennials desire for brands that reflect their individuality. To connect with our customers, we craftet a packaging that’s urban, colorful and street art-inspired and makes every social moment instagrammable.

 

“The sales drove up 300% within one month of launching the new packaging.”

 

– Jackie Atlas, ZX-Ventures

Strategy

  • Research & Insights
  • Communication Strategy

Design

  • Creative Direction
  • Art Direction
  • Visual Design

Content

  • Copywriting