ANKEN Brand Refresh
“Daisy, here’s a challenge for you. Can you explain what ANKEN does in one minute?” I was already scribbling down the answer before David finished asking the question.
“ANKEN builds success on caring for people and their environment.” The words rushed out as if I were crossing the finish line.
“Daisy, you’re a shark.” Remarked David.
That was the moment we captured 15 years of ANKEN’s success in one line.
“Care” isn’t a word commonly associated with property development, yet it’s precisely this uncommon approach that drives the organic growth of a portfolio that scaled from a single floor to over 13 full-scale properties in the heart of Shanghai. Naturally, the branding exercise began with synthesising the brand DNA.
“We have been working with Hola Daisy for the last year on a branding refresh. It has been a challenging process but in the best sense of the word. Daisy and team have guided us with along the way with humour, insightfulness and great intelligence. We now have a lasting appreciation of why the process is so important to the solution. We love working with Hola Daisy and recommend you reach out and see what they can do for you.”
Alexandra Chu, Founding Partner, ANKEN Group
