日新 The Renewal Centre for the underprivileged Brand Identity Revamp

I’m grateful for the opportunity to revamp Renewal’s brand identity. It’s humbling to support a social cause that’s often overlooked under the shiny lights of this glamourous city we love.

The Renewal Centre supports underprivileged individuals with basic needs such as shelter and hot food; and equips them with work training and placement programs.

I merged the house icon - an element inherited from their former identity - with the sun character in Chinese (日 from 日新) and optimised the logo for both digital and print media.