Zrou Plant-based Meat Startup Branding

“As we are starting to scale our business, we recognized that it was time for Zrou to do a brand refresh. We had learned a lot about our own brand as our community started to take on a life of its own and use Zrou in ways that surprised even us (Zrou soufflé anybody?). Daisy could see what was happening and reached out to me and walked me through how the brand that we were displaying out was not reflective of the brand as owned by the community. Furthermore, my own learning of Zrou and our mission has evolved as we practiced More Good work over the last 15 months.

So we brought onboard Daisy to do a brand refresh. I found her to be an attentive listener, a creative partner, and a kind and empathetic business soulmate. I think the world will start to see very soon the brilliance of her mind as reflected in her work (and her entire team at creative agency Hola Daisy) with us at Zrou.”

Franklin Yao, CEO & Founder, YouKuai Group